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Search Engine Marketing – What Is Search Marketing Anyway

If you run a business that operates on the Web you’ve probably heard that you need to do some search marketing but you might not know what search engine marketing is. Search marketing is the process of getting listed higher on search engine result pages so that your website is more visible to potential customers. Studies have shown that people are most likely to click on the top three or five sites listed on search engine result pages and probably will never look at the other pages that are listed. So you need to get your site listed on those pages in order to increase web site traffic that you need to really be successful. You can use search engine marketing to get your website listed higher on search engine result pages and get more customers.

Traditionally there are three different ways that you can use search marketing to get a better place on the search engine result pages. You can use SEO content or search engine optimization to make your site show up higher on the search engine result page or you can use ad placement or ad inclusion in search marketing. Paid placement ads are also known as pay-per-click ads and paid inclusion ads work in a similar fashion although they are different than paid placement ads. Most businesses choose to use the search engine optimization method.

In order to get great results when using search engine optimization to increase your search result page status you need to make sure that the SEO content you put up on the website is original and uses the keywords or key phrases that are related to your business the right number of times. If you use the keywords too much then the search engines will think you are stacking your webpage with copied content and your site will be dropped to the bottom of the list. If the keywords or key phrases are used too little then your page will end up not being on the first page of search engine result pages and if your business isn’t listed on the first page you might as well give up because chances are very high that no one will see you website.

Search engine marketing might seem sort of difficult to figure out at first but it’s just a necessary part of doing business on the Web. It would be nice if your next YouTube video went viral and millions of people found your website but unfortunately you can’t count on that. But if you learn more about search marketing and use a lot of search marketing to drive customers to your website you’ll see you a large increase in the amount of traffic that your website gets. And since the main thing that you need to be successful on the Web is to increase web site traffic, if you can successfully use search marketing you will start to see great results for your business in no time. Search Engine Marketing is really the best way to get noticed on the Web.

Why Search Engine Marketing Is So Important

Search engine marketing itself has certainly changed over the years, as the engines themselves tweak the intelligence and algorithms they use to spider the worldwide web and then rank websites accordingly based on relevancy to an individual query. While Google has been the dominant search engine for years, there are others like Yahoo and Bing who also leave a nice-sized footprint in the industry. But throughout the last decade, one could use the old adage “the more things change, the more they stay the same.” Meaning, search engine marketing is as important today as ever.

Organic or natural search is what I’d like to discuss here, since paid search engine marketing is a different, yet somewhat related, topic altogether. For business owners or website owners, can’t you just build a website, add content and pages, and then eventually wait for your site to be ranked in Google? Sure, you can do that. But it is foolish to think you can do that and have any sort of success in search engine marketing.

Search Engine Optimization (SEO) is a practice which seeks to optimize a website properly so that it ranks appropriately high for relevant search engine words, phrases and queries. For instance, if I run a business and website that sells all kinds of golf clubs and accessories, I would want to rank highly in search engine results when people type in things like “Callaway” or “Ping” or “Titleist”, since those are presumably brand names of the merchandise I sell AND what people are querying. You also probably want to rank highly for queries like “buy Callaway drivers” or “where can I buy Callaway drivers?” The depth and breadth of queries you would want to rank for would likely be enormous depending on your industry.

If you don’t build your site or optimize it properly, though, your website will not show up on the first SERP, or Search Engine Results Page. Golf merchandise, like most major industries, is highly competitive and there are tons of competitors out there selling the same things you sell and trying to rank highly for the same terms you are. To make it onto the first SERP, you need strong SEO and it needs to be better than your competitors.

A lot of detail goes into what that means exactly, and I will cover some of it in a future post, but for now, what is the reward for a highly-ranked website within search engines? Some recent research from eMarketer suggests there are considerable rewards.

If your website ranks first – the very first result shown – for any given search engine query, 18% of the people will click on it. The percentage drops fairly dramatically after that until you get down to about 1% click-through in the #10 spot, which is typically the bottom of the first SERP. You can imagine what happens as you get to the 2nd, 3rd and 4th pages of search engine results; likely, your website will never be found or be found by very few people.

Having your website land in the top five positions for a query, or better yet many queries, is the single factor that likely can impact your business, website traffic and customer prospecting the most. So, take a close look at your website and do a few searches in Google for terms you think are the most applicable to your business. Where does your site rank?

If you’re a small or medium-sized business which sells flowers and you’re nowhere to be found in the major search engines for a wide variety of search queries related to selling flowers, or buying roses, or special occasions, something is wrong. Look at what your competitors are doing in the world of search engine marketing. Figure out why they are ranked higher than you are. Have an expert look at your site to see what is inherently wrong with it.

Search engine marketing, as a whole, encompasses natural or organic search and paid search. For the former, SEO is what you need to focus on. The rewards for keeping search top of mind when thinking about your business or your website are considerable, so it is well worth your time to consider.

3 Reasons To Expand Your Business With A Reliable Ecommerce Solution

Ecommerce is not a fad. It is the evolution of business. Ecommerce will not replace conventional brick and mortar stores, for the foreseeable future anyway. Instead, ecommerce could help conventional stores improve their bottom line without forking out heavy investments usually associated to store expansions.

Reliable Software
One of the most important ingredients to a successful ecommerce store is a reliable ecommerce solution. Fortunately, there are many shopping cart software which are reliable. This could be due to the fact that some of the ecommerce solution providers have been a round for sometime and have been able to fine tune their solution over the years.

Of course, no solution is perfect. But problems and glitches are solved fast thanks to competent programmers and support staff. Merchants can get help via knowledge base files, live chat, Skype, email and support tickets.

A reliable ecommerce solution with low downtime means there will be more up-time for a business to make money.

Easy To Use
The thing that will make or break an ecommerce solution is its ease of use. A user-friendly ecommerce solution would not have a steep learning curve. From a human resource and finance point of view, this translates to lower cost of training. In fact, with a real easy to use shopping cart software, a business can have a very small team running a few online stores at the same time.

Cost Effective
Most shopping cart software offer various price points which target specific user requirements. For home-based businesses run by first-time business owners, an ecommerce solution subscription plan which costs around $60 a month would suffice. For conventional businesses which want to expand their market reach with the help of the internet, plans around the $150 a month range would seem attractive.

With the help of a feature pack shopping cart software, you can integrate your business with that of your supplier or that of a drop shipper. This would allow your drop shipper to fulfill your orders and free up inventory space for you thus saving you even more money.

Bigger Market
Once you have taken your business online, you can then market your product to the whole world. You can use Pay Per click to drive instant traffic to your store while you use SEO techniques to naturally rank on organic search results. Either way, you will be opening the door to more opportunities to improve your bottom line.

Naturally, there will be more competition but the economies of scale you enjoy from higher product turnover will allow you to pass on your savings to your customers, thus allowing you to compete as well.

Ecommerce Website Optimisation – 10 Tips To Help Optimise Your Ecommerce Website

Carrying out Ecommerce website optimisation isn’t radically different from performing optimisation on a non Ecommerce website but the main challenges come from creating ways in which to get suitable content into the website.

Optimising a website generally involves 2 stages:

1) Planning out each web page so that the search engines can understand exactly what the content is about.
2) Obtaining links from other relevant and trusted websites back to your website.

If you can successfully complete these stages it can lead to your website ranking highly in the search engines and generating lots of free traffic and customers.

The problem with most Ecommerce websites is that they can contain hundreds and possibly thousands of products yet the product descriptions tend to be very basic or simply generic product descriptions taken from a manufacturers brochure or website.

In order to optimise an Ecommerce website successfully you have to expand these minimal descriptions, be creative and introduce the keywords that are relevant to the products in such a way that they are informative and flow correctly. Some websites have product descriptions stuffed with keywords yet they have no logical meaning. The search engines will spot this and penalise your website.

Here are 10 Ecommerce website optimisation tips:

1. Create and maintain a clean and uniform site structure. The home page should promote the product categories whilst all the internal pages should follow a clear path easily understood by both search engines and customers.

2. Every product page should have a unique title. This is one of the most important areas of Ecommerce website optimisation. Products can be very similar but you have to try and differentiate them from one another by some unique variation.

3. Select an appropriate unique keyword for every webpage reflecting the important phrases within the webpage content.

4. Create an interesting and relevant description for each page. This description is the snippet which appears in the search engine results pages and the more interesting you make the wording the better chance you have of getting a potential customer to click through to your website.

5. Create a visible ‘Breadcrumb’ navigation structure which will enable customers to find their way through your website easily. A breadcrumb navigation structure may look something like:

Home>Furniture>Chairs>Leather Chairs>Brown Leather Chairs

This helps to indicate to visitors whereabouts they are in the site and offers them shortcut links to previous pages. It also improves Ecommerce website optimisation.

6. Optimize all images by completing the Alt tags using relevant keywords. This is the alternative text that the search engines can read as they cannot read images on their own.

7. Generate a XML Sitemap which will help the search engine robots to find and index all the webpages. If the Ecommerce website has hundreds of pages you can generate and submit multiple sitemaps.

8. Submit your site manually to SEO friendly directories. Filling in the submission forms manually and carefully helps to make the directory administrators job an easier one and hopefully approve a link to your site.

9. Submit quality articles with titles and content relevant to your website and keywords to article directories and social bookmarking sites. Article submission is an important part of Ecommerce website optimisation as it is one of the quickest ways of gaining high quality backlinks. Submit the article url’s to do follow bookmarking sites.You need to select the do follow bookmarking sites and submit the URL to them..

10. Monitor the success of your Ecommerce website optimisation with a good analytics tool. There are some excellent free analytics tools available but if you have a particularly large site you may have to spend some money on a paid version. You can track and analyze visitor behavior with a good analytics tool.

By putting the above tips into practice you can help to strengthen your Ecommerce website optimisation and improve its rankings in the search engines such as Google, Yahoo and Bing.

Discover With Us Sorts of eCommerce Merchants and Its Types

Basically, eCommerce alludes to business exchanges led on the web. This implies at whatever point you purchase and offer something utilizing the Internet, you’re engaged with eCommerce.

It was August 11, and it was 1994. Around twelve that day, Phil Brandenberger of Philadelphia signed into his PC and utilized his MasterCard to purchase Sting’s “Ten Summoners’ Tales” for $12.48 in addition to transportation.

That story may not sound excessively energizing today, but rather around then, this specific exchange impacted the world forever. Why? Since it was the first occasion when that encryption innovation was utilized to empower a web buy. Numerous think about that minute as the principal “genuine” web based business exchange.

Obviously, internet business has developed significantly from that point forward. BigCommerce refers to that online business is growing 23% year-over-year, and as per eMarkerter, worldwide web based business deals are required to top $27 trillion out of 2020 – and that is only measurements for the retail division.

In this resource, we take a deep look at the eCommerce industry how it came about, what types of merchants are out there, and what platforms enable online selling.

Well also shed light on notable eCommerce success stories and flops to give you a better idea of what it takes to succeed in this industry.

Sorts of eCommerce merchants

There are numerous approaches to arrange eCommerce sites. You can sort them as indicated by the items or administrations that they offer, the gatherings that they execute with, or even the stages on which they work.

In this guide, we’ll take a gander at all three perspectives to give you a reasonable picture of what sorts of eCommerce destinations are out there.

Arranging eCommerce traders as per what they’re offering

How about we begin with the items and administrations ordinarily sold on the web. The following is a rundown of eCommerce shippers as per what they offer.

1. Stores that sell physical goods

These are your regular online retailers. They can incorporate attire stores, homeware organizations, and blessing shops, just to give some examples. Stores that offer physical merchandise exhibit the things on the web and empower customers to include the things they like in their virtual shopping baskets. Once the exchange is finished, the store regularly dispatches the requests to the shopper, though a developing number of retailers are executing activities, for example, in-store pickup.

A few cases of these eCommerce stores incorporate eyewear retailer Warby Parker, menswear store Bonobos, and shoe retailer Zappos.

2. Service-based e-tailers

Administrations can likewise be purchased and sold on the web. Online experts, teachers, and specialists are generally the ones taking part in eCommerce.

The purchasing procedure for administrations relies upon the dealer. Some may enable you to buy their administrations straightaway from their site or stage. A case of this originates from Fiverr, an independent commercial center. Individuals who need to purchase administrations from Fiverr must put in a request on the site before the dealer conveys their administrations.

Some specialist organizations, then again, expect you to connect with them first (i.e. book a counsel) to decide your requirements. Website architecture organization Blue Fountain Media is one case of a business that does this.

3. Digital products

eCommerce is, by nature, exceedingly advanced, so it’s nothing unexpected that numerous vendors offer “e-merchandise” on the web. Basic kinds of advanced items incorporate eBooks, online courses, programming, designs, and virtual products.

Cases of traders that offer digital products are Shutterstock (a webpage that offers stock photographs), Udemy (a stage for online courses), and Slack (an organization that gives continuous informing, filing and scan for groups).

Ordering eCommerce as indicated by the gatherings included

Another powerful method to characterize eCommerce destinations? Take a gander at the gatherings taking part in the exchange. These regularly include:

1. Business to consumer (B2C)

Exchanges occur amongst organizations and purchasers. In B2C eCommerce, organizations are the ones pitching items or administrations to end-clients (i.e. purchasers).

Online retail commonly chips away at a B2C display. Retailers with online stores, for example, Walmart, Macy’s, and IKEA are altogether cases of organizations that take part in B2C eCommerce.

2. Business to business (B2B)

As its name states, B2B web based business relates to exchanges directed between two organizations. Any organization whose clients are different organizations work on a B2B display.

Illustrations incorporate Xero, a web based bookkeeping programming for private ventures, ADP, a finance handling organization, and Square, an installments answer for SMBs.

3. Consumer to business (C2B)

Shopper to business eCommerce happens when a customer offers or contributes fiscal incentive to a business. Numerous crowdsourcing efforts fall under C2B eCommerce.

Soma, a business that offers eco-accommodating water channels is one case of an organization that occupied with B2C eCommerce. In 2012, Soma propelled a Kickstarter battle to finance the assembling of their item. The task was effective, and Soma went ahead to raise $147,444.

4. Consumer to consumer (C2C)

As you may have speculated, C2C eCommerce happens when something is purchased and sold between two customers. C2C generally happens on online commercial centers, for example, eBay, in which one individual pitches an item or administration to another.

5. Government to business (G2B)

G2B exchanges occur when an organization pays for government merchandise, administrations, or charges on the web. Cases could be a business paying for charges utilizing the Internet.

6. Business to government (B2G)

At the point when an administration element utilizes the Internet to buys merchandise or administrations from a business, the exchange may fall under B2G web based business. Suppose a city or town employs a website architecture firm to refresh its site. This kind of arrangement might be viewed as a type of B2G.

Begini Caranya Agar Pemula Bisa Menang Bermain Togel

emang tidak perlu diragukan lagi permainan togel dimata para pemainnya. Karena tentunya sekarang ini berbagai jenis permainan togel bisa kita mainkan dengan sangat mudah, dan mempunyai banyak sekali hadiah yang melimpah pastinya. Dengan memilih jenis permainan yang tepat, maka tentunya anda sebagai pemain bisa saja mendapatkan keuntungan yang sesuai dengan yang anda inginkan nantinya pada setiap pasaran togel yang ada seperti hongkong, singapore dan toto macau.

Saat ini togel dimainkan secara online, dan pastinya sudah jauh lebih baik dibandingkan dengan permainan togel yang dulu. Dengan begitu tentunya banyak pemain yang bisa menikmati berbagai jenis permainan togel yang menyenangkan dengan hadiah-hadiah yang tentunya sangat menarik, sehinggga para pemain semakin betah untuk terus bermain dan melakukan taruhan demi meraih kemenangan yang sudah mereka incar selama ini.

Dan bagi anda pemain yang masih baru dan pemula tentunya bisa juga menikmati permainan togel online dengan sangat leluasa. Namun pastinya harus di imbangi dengan pemahaman dan pengertian yang sangat jelas mengenai permainan togel online ini. Yang terpenting tentunya dalam memilih situs togel online, karena itu merupakan bagian dimana anda bisa bermain dan bertaruh pada jenis permainan togel yang akan anda mainkan. Jadi anda harus memilih situs togel online yang sudah sangat terbaik dan terpercaya sebagai sarana permainan togel online anda.

Hal Penting Bagi Pemula Untuk Bermain Togel

Maka dari itu bagi anda pemain pemula, pastikan anda mempelajari berbagai hal yang berkaitan dengan permainan togel online. Agar bisa bermain dengan lebih baik dan mampu menghasilkan kemenangan yang besar. Pahami dasar permainan togel online dan juga ketentuan yang berlaku untuk anda dalam memulai permainan togel online tersebut. Dengan begitu anda akan semakin terlatih dan memiliki peluang untuk menang dalam permainan togel online nantinya.

Jangan sampai anda salah memilih situs togel online agar tidak menjadi kerugian untuk anda. Carilah informasi yang banyak untuk anda bisa memulai permainan togel online dengan lebih aman dan nyaman, dan dengan begitu anda semakin bisa leluasa menikmati permainan togel yang anda inginkan, seperti qq toto salah satu ini. Lengkap dengan pengeluaran data hongkong setiap harinya, dan pasaran togel online lain nya yang disediakan dengan betting termurah pada setiap pasaran yang ada. Sebagai pemain pemula, anda perlu untuk bisa memiliki strategi dan trik yang jitu untuk memenangkan permainan togel online.

Beberapa Trik dan Tips Agar Menang Untuk Pemula

Agar anda semakin jelas dalam bermain togel, maka kami akan memberikan anda beberapa tips dan trik untuk bisa menang bermain togel dengan sangat mudah dan cepat. Dengan begitu anda akan semakin lebih paham dan mulai bermain dengan lebih baik, berikut ini penjelasannya :

  • Gunakan Hitungan Dalam Persentase

Cara ini memang perlu anda ketahui dengan lebih jelas lagi. Karena permainan togel selalu berhubungan dengan setiap angka-angka yang patut untuk di perhitungkan. Dan anda harus tahu dalam permainan togel online, anda harus lebih cermat dan teliti untuk mengetahui setiap hasil keluaran togel yang ada. Agar bisa diperhitungkan kembali dan anda bisa gunakan hitungan persentase untuk mendapatakan angka-angka yang bisa anda pasang nantinya.

  • Pakailah Rumus Dalam Bilangan Prima

Trik ini tergolong sangat gampang dan anda bisa langsung mengerti jika dalam permainan togel selalu tidak lepas dari perhitungan angka. Dan sebagai pemain pemula lakukan dengan memahami hitungan dengan memakai rumus bilangan prima yang terdiri dari 1,3,5,7 dan seterusnya. Maka nantinya setiap hasil angka-angka yang anda dapatkan bisa membuat anda memiliki peluang untuk menang.

  • Mulai Pasang Angka Keberuntungan

Mungkin tidak sedikit orang yang menyukai dan bermain togel. Bahkan selalu percaya bahwa mereka bisa mendapatkan hasil yang memuaskan dalam bermain togel dengan memasang angka keberuntungan mereka. Dan itu bisa benar adanya, karena setiap permainan togel pasti akan melibatkan seluruh angka-angka pada permainan nya, dan siapa tahu angka keberuntungan anda memang mampu membawa anda pada kemenangan bermain togel online. Dan tentunya hal tersebut tidak salah untuk anda lakukan.

Seperti itulah beberapa trik dan tips yang bisa anda lakukan sebagai pemain pemula dalam memenangkan permainan togel yang anda mainkan. Selalu pelajari setiap hal di permainan togel online, agar anda bisa lebih leluasa bermain dan bertaruh untuk meraih banyak keuntungan.

 

Work For Moms From Home – Why Not Consider Internet Marketing?

If you are like me you want nothing more than to be able to make a substantial income so you can stay home with your kids. I always wanted to be a stay-at-home mom and I also wanted to have money. When my daughter was born this “great idea” of working from home became a must!

I fell in love with my daughter and could not imagine having to leave her for 8 hours a day. At the same time I hated to sell so I knew, at least for me, something like Avon was out. I turned to internet marketing, took it seriously and I am not a stay-at-home mom making more then I did going to a job 8 hours a day. I really believe this has been the best thing for my family!

Work for Moms from Home

Moms are in a unique predicament in today’s world. We are expected to work and provide income for the family yet we are still expected to be the primary caretaker for the family. I am not saying this is a problem, in fact I always wanted to earn money and take care of a family but the question was always – HOW?

I did try a few odd jobs after my daughter was born and I did play around with the internet as an income source but it was not until I really took internet marketing seriously (meaning I refused to get frustrated during the learning curve) that I started to get myself financially to a place where I could be comfortable working from home.

If you are not a salesperson, don’t want to hassle with inventory, phone calls or customer service issues and you want a job that you can work at in the morning or evening or anytime your schedule frees up for a few minutes then I think internet marketing should be given a serious look.

Internet marketing just means that you are a “middle man”. You get offers from affiliate networks (these are free to join) and promote them then you get a commission for every sale or lead. So your work is all based on the internet and there is no set time you have to work during the day or night. I like to pass along two “golden rules” to those interested in internet marketing. First be willing to learn, the idea behind of affiliate marketing is very basic but the skills come from learning and trying and failing.

Second, do not try to learn it on your own. What I recommend is following someone who has a good reputation as a teacher and then stick with that teacher. You can find a lot of free stuff about internet marketing but because you typically have to join someone’s list to get this free information you end up getting bombarded with offers and find your head spinning.

If you are interested in a good teacher to learn from I recommend Jeremy Schoemaker, he is a real authentic guy who I found I could relate to very easily. He also teaches using videos which I find much easier to learn from then trying to read and decipher. The internet is the future of business and I think this is a great time to learn the ropes and get ahead of the game and stay home with the kids at the same time!

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Top 6 Mistakes App Entrepreneurs Make During App Development and Marketing

Building a successful mobile app is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting out in the game are afraid to take the risks, as most of the new apps are left unnoticed in the market. If you see the app store, you will find that more than 50% of the apps fail in the market. This is the reason why beginners face a lot of challenges to become successful app developers.

How entrepreneurs enter the app market

There are many companies that encourage beginners to step up and try their luck in mobile app development. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. I would like to share the top 6 mistakes entrepreneurs should avoid while developing and marketing the mobile app.

  1. Building an app for multiple platforms

This is one of the common mistakes app developers do. Entrepreneurs face a very competitive space, as there are millions of apps on Google Play and Apple Store. Instead of doubling the cost of developing app for multiple platforms, one should focus on building for one platform first. By launching a mobile app on two different platforms simultaneously, you are adding more to the development time and cost.

Additionally, if you make any changes to the design and/or functionality of the app in one platform, you have to do it on both places. Hence, developers should avoid this mistake of developing for multiple platforms at the same time.

  1. Incorporating too many features

Most of the mobile apps fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. Users check new apps for a short period of time. Providing too many features will drive away users, as the features may make the app look complicated.

The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on primary screen and rest of the features to secondary screens. This strategy not only keeps the app simple, but attracts new users too. The app users will not show much interest in overwhelming design and features, and discard the app. Hence, it is important to develop apps with this in mind.

  1. Forgetting the ‘WOW’ factor

The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the design and user experience. If you give your Smartphone to a child, he/she will know how to use it. This means, the expectations of mobile users are entirely different from that of web. The user will give up on your app, if it is very difficult to use.

On the contrary, online users may not give up so easily despite of poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.

  1. Inflexible marketing plan

App development and app marketing are two important phases of building a successful app. However, entrepreneurs tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on app store even on the day of launch if you fail to market it properly. Entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy of target audience and their preferences.

If we see social media, we understand how drastically it has changed in the recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. Entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with own marketing strategies, app entrepreneurs can stay ahead of others.

  1. Putting all the efforts in one basket

Technology and marketing are ever evolving, which means a single strategy will not generate same results. If you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now. It means entrepreneurs should diversify their marketing efforts to ensure that they are not putting all the efforts in one basket. Focusing on one tactic for long period may diminish the returns.

My advice is to consider marketing plans as investment strategies. If you want a steady increase in popularity & profitability of the mobile app, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the app.

  1. Ignoring the audience and not releasing the updates

As an app entrepreneur, you should understand the fact that you are developing mobile app for other people. We all know that people have different need and preferences, and it is difficult to develop an app for everyone. It is essential to define target audience before defining the features of apps. Before developing an app check what actually users want and what type of solution they prefer.

Even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the app. The job of an app entrepreneur doesn’t end with development and marketing. The mobile app should be improved on a regular basis according to the user’s preferences. Once the bugs are fixed, an update must be released so that audiences are aware of the fixes.

Developing a great mobile app is not an easy task. There are lots of hurdles that come across while developing and marketing the app. By avoiding the above listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by press and is well monetized.

Getting into the world of mobile app development is tough at first. However, with lot of hard work, dedication, commitment and skills one can expect the app to hit the market with a ‘BANG’. As a beginner, entrepreneurs should create something new and unique to have a good start in mobile app development industry. An established mobile app development company can further provide professional approach and advice to entrepreneurs and can make the whole process a lot easier for them.

Small And Midsized Company Marketing And Marketing Communications – A Lesson From Large Agencies

Over the past few years, rapidly developing technologies have changed the way marketers think about marketing and marketing communications strategies, plans and tactics. However, somewhat quietly but perhaps more importantly, a significant change has occurred with the world’s largest communications agencies – the dramatic growth of consulting companies at the expense of traditional advertising agencies.

Management and accounting consulting companies with new services are now ranking sixth through tenth among the world’s biggest communications companies. The specialized divisions of Accenture Interactive, PwC Digital Services, Deloitte Digital, Cognizant Interactive and IBMix had total global revenue of over $20 billion in 2017, with an eye-popping 32 percent growth in US revenue versus a year ago.

While traditional advertising industry giants WPP, Omnicom, Publicis, Interpublic and Dentsu are ranked as the top five, with global revenue of nearly $62 billion, US revenue barely increased at 0.3 percent (Advertising Age).

Why is this change happening and what can small and midsized marketers learn from it?

Consulting Companies Focus On ROI

There are many reasons for the growth of consulting companies – in B2B, B2C and nonprofit marketing and marketing communications areas – but the top reasons are:

  1. Consulting companies already have deep ties, experience and credibility helping organizations improve their profitability, because of a sharp focus on ROI;
  2. Their existing familiarity with digital technologies, along with the financial resources to acquire specialized digital companies for expansion;
  3. Maintaining a data-based strategy with clients and prospects – not creative alone – which means they are focused on understanding customer wants and needs, as well as customer experiences at all pre- and post- customer purchase points;
  4. A focus on marketing and marketing communications effectiveness and not just efficiency, resulting in a very big difference to a brand’s profitability.

In short, a history and vision of focusing on and improving a brand’s profitability and its ROI. Keeping an eye on the bottom line – cost per customer, not just media cpm efficiency.

ROI Focused Marketing And Marketing Communications Consultants

As a small of midsized marketer, what can be learned from this dramatic shift of larger marketers? With only a small (sometimes inexperienced) staff, limited financial resources and time constraints, what should be considered?

Start with established marketing and marketing communications consultants who are clearly focused on a brand’s profitability and ROI, and not just “likes” or “clicks”. They should have significant experience across industries and brands, both for profit and nonprofit, and have a broad understanding of customer, prospect (and employee) motivations to purchase and repurchase, regardless of the business environment.

But, above all, they must be media neutral and not selling “one size fits all” solutions. As Tom Bradley, former head of marketing at Nestle said, “The best source of marketing communications leverage is the quality of the message… not the media vehicle, new or traditional, that does or does not deliver.” And that also means you must be sure that your consultants have the ability to cultivate and manage the creative process.

Selecting A Consultant

Unsure of how to select a consultant, much less what type of professional to look for? If your business is floundering and in serious need of overall repair, along with financing, you probably would be better served by either a management or accounting consultant.

If, however, your primary need is to establish or improve a weak marketing or marketing communications program for the short and long term your selection should be apparent. You should be looking for rigorous and objective counsel on the entire scope of traditional marketing and marketing communications opportunities available to you (traditional vs. new media; conventional vs. digital; etc.).

Beyond the qualities of the consultants previously mentioned, be sure to look for:

  1. Someone who is disciplined, apolitical, down to earth, and willing to be part of your team; consultants who will promote candor across all levels, who will listen and explain what needs to be done to everyone’s satisfaction; teaching, not lecturing, is very important’;
  2. Professionals with the ability to develop successful strategies, plans and executions with your team or, if necessary, who can provide outside specialists to improve part or all of the program;
  3. People who have strong convictions to use research and measure not only what has been done but also what is proposed to be done; measurement is key to evaluating success or the need to modify a plan;
  4. A flexible organization that can bring in marketing and marketing communications specialists when and as needed so that overhead isn’t an on-going expense.

Most small and midsized companies find themselves with not enough time, skill or financial resources to develop and execute a profitable marketing and marketing communications program. These challenges are growing exponentially, and consultants can be of great value in navigating this complex environment and adding value to your brand.

Hopefully, these ideas will give you food for thought, but as Mark Twain said, “The secret of getting ahead is getting started.”